The One Number: Why Sales Velocity Is Your North Star Metric</span>
Sales, Sales Enablement, Sales Strategy Jeff Marmins Sales, Sales Enablement, Sales Strategy Jeff Marmins

The One Number: Why Sales Velocity Is Your North Star Metric

You know that feeling when you're driving and suddenly realize you've been watching the speedometer instead of the road? That's exactly what happens when sales leaders get caught up in vanity metrics instead of tracking what actually moves the needle.

Here's what makes sales velocity different: it's not just measuring performance—it's measuring the rate of performance. I worked with a SaaS company celebrating a 40% win rate until we calculated their sales velocity. Six months later, their win rate dropped to 32%, but their sales velocity increased by 67%. Revenue followed suit.

That's the power of focusing on the one metric that actually transforms growth.

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The SaaS Sales Enablement Evolution: Where Human Intelligence Meets Digital Precision
Sales Enablement, SaaS, Sales Framework Jeff Marmins Sales Enablement, SaaS, Sales Framework Jeff Marmins

The SaaS Sales Enablement Evolution: Where Human Intelligence Meets Digital Precision

The industry's grown up fast. What started as a scrappy alternative to traditional software has become the backbone of modern business—and frankly, it's taught us a thing or two about what really drives revenue growth.

It's about creating a synchronized system where your people, processes, and technology work together like a well-rehearsed orchestra.

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Sales Qualification Process: Essential Criteria for Each Stage of Your Sales Cycle
Sales Enablement, Sales Framework Jeff Marmins Sales Enablement, Sales Framework Jeff Marmins

Sales Qualification Process: Essential Criteria for Each Stage of Your Sales Cycle

Wondering how to move prospects through your sales pipeline more effectively? The key lies in establishing clear qualification criteria for each stage transition. From initial lead qualification using the BANT framework (Budget, Authority, Need, Timeline) to closing the deal with properly negotiated terms and conditions, a structured sales qualification process helps your team focus on the most promising opportunities. Discover how to customize qualification criteria to align with your ideal customer profile and chosen sales methodology, ultimately creating a more predictable and profitable sales process.

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Strategic Sales Enablement Transformation Package
Sales Enablement, Sales Methodology Jeff Marmins Sales Enablement, Sales Methodology Jeff Marmins

Strategic Sales Enablement Transformation Package

Transform your sales organization with our comprehensive sales enablement transformation package designed specifically for forward-thinking sales leaders looking to maximize their 2025 performance. This carefully crafted offering addresses the critical challenges facing sales organizations while capitalizing on emerging opportunities in the evolving sales landscape.

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Sales Cycle Stage Drift

Sales Cycle Stage Drift

Sales cycle stage drift refers to the phenomenon where there is a mismatch or lag between the actual progress of a sales opportunity and its designated stage in the sales cycle. When the criteria for a sales stage or it's expected duration are off, lots of things go awry like sales forecasting, resource allocation and opportunities for closing deals slipping through the cracks…

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2023 List of the Best Consultative, Customer-Centric Sales Methodologies (Systems)

2023 List of the Best Consultative, Customer-Centric Sales Methodologies (Systems)

As global business consultants specializing in sales and marketing, we understand the significance of choosing the right sales methodologies that prioritize the customer's needs while ensuring the achievement of sales Key Performance Indicators (KPIs) and maintaining employee satisfaction.

These methodologies should be understood and then considered alongside your customer's buying journey.

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